All Terrain Research (ATR) is a dedicated team of engineers, designers, and motorsports enthusiasts based in Tyler, Texas, committed to developing top-tier off‑road performance products. Our mission is simple: equip UTV and ATV riders with durable, precision-engineered components that elevate capability, protect vehicles, and inspire adventure.
Founded on a passion for exploration and innovation, ATR brings real-world testing and motorsports heritage to everything we make. From rugged chassis braces originally crafted for Can-Am Renegade and Outlander machines to high-performance sway bars, race seats, and suspension upgrades, our products stand up to the toughest trails and longest rides.
Here's what sets us apart:
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Engineering Excellence – Our team blends practical experience with advanced design tools to produce solutions that are both functional and reliable.
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Built by Enthusiasts – We design with riders in mind; we test on rough terrain to ensure quality, performance, and a ride you can trust.
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Wide-Ranging Product Portfolio – We offer a complete lineup of UTV upgrades—from FOX and PRP to our own proprietary kits—designed to enhance every aspect of off‑road performance (including chassis ribs, sway bar systems, shock packages, radio kits, and more) .
ATR isn’t just a supplier—we’re part of the off-road community. Our YouTube channel highlights our commitment to the sport and how our gear performs in real-world conditions. When you choose ATR, you’re choosing a partner that rides alongside you—making every journey tougher, safer, and more fun.